business
law term paper
“PT Batara Mulia Agung Litigation A Lowo Brand”
Compiled By
3b/D4 :
Group
Members:
1.
Nirwan Suparwan (46110011)
2.
Rahmawati Ramli (46110015)
3.
Harmuliyah (46110034)
4.
Erwin (46110051)
5.
Putri reski ananda (46110053)
State Polytechnic of Ujungpandang
2013
CHAPTER I
Introduction
1.1 Background Problem
Background
of the birth of the brand among others based on the appearance of the current
globalization in all aspects of life of the human race, especially in the field
of economy and trade. The rapid development in information technology and
transportation pushed the growth of the market economy and the integration of
global trade. The needs, capabilities and advances in technology over a product
now is the market for production-production of the trademark owner and
entrepreneur services. They want their products to obtain access to the
free-free to the market.
Therefore,
the development in the field of trade and industry that increasingly requires
increased protection sedemikan of the technology used in the manufacturing
process, if the product is then circulated in the market by using a certain
brand then it needs to protect the marketed product from various actions
against the law in the end is the need to protect the brand. In this connection
the rights arising from intellectual property rights especially the rights to
the brand of a product will be very important in terms of legal protection
therefore for parents and develop a product brand of goods or services made with
difficulty remembering also a long time and cost a fortune to promote the brand
to be well-known and gained a place in the market.
One
way to strengthen a healthy trading system in developing the brand of a product
i.e. goods or services by conducting a legal protection against trademark
registration.
1.2 Outline Of The Problem
From
material/term paper topics, we can formulate some problems as follows:
a. Why PT Batara Agung
mulia litigate a Lowo brand?
b. How the Defendant's response over
allegations of PT
Batara Agung Mulia
who judge branded
the defendant a copy?
1.3 The Purpose Of The Writing
From
the formula above we conclude the issue the purpose of this paper is as
follows:
a. to find out what
causes the PT Batara Agung mulia litigate a Lowo brand that is dragging the
local businessmen.
b. to determine the
response of defendants over allegations PT Batara Agung
mulia who assess brand defendants is allusion.